I’ve always thought of jewelry as the most important component to any outfit. Wearing different designs always modifies and completes the look for many purposes. Sometimes a statement necklace enhances a plain suit or an evening dress while hoop earrings give just the right look to simple t-shirt and jeans.
I was born to immigrant parents from India. Growing up in major metropolitan cities like Manhattan and Philadelphia, I was exposed to high fashion and renowned designers like Gloria Vanderbilt and Oscar de la Renta. That was the start of my passion for fashion. I used to dream about designing anything like clothing to jewelry. I doodled all day in school and even on my mother’s medical books!
Eventually, I had to leave my passion behind to pursue a different career path. I went to Temple University and majored in advertising with a minor in public relations. I worked at a non profit agency, an advertising agency, as well as other corporations. Although I was successful in my career, I still felt that passion for designing.
Then I met the man of my dreams, moved to California, and had two God-given children. It was during these years my passion began to take hold and I started designing again. I taught myself how to put pieces together, watched videos and learned from experts in the field. Life came full circle when I sold my first collection to a high-end boutique in Los Angeles. Then slowly but surely the orders were coming in from boutiques and catalogs. It was then I felt like I had something to offer…. something unique.
All of my collections are handcrafted and hand wired with detail. I use fine materials such as semi-precious stones, 18kt-24kt gold plated pendants and wire, and natural stone pendants.
I design all the time which has become a “healthy addiction” of mine. This allows me to keep my collections fresh and on trend. Staying relevant in today’s fashion forward world is paramount. In essence, I produce a few pieces of each style to ensure that my customers wear beautiful and elegant pieces that are not being widely produced.
Thank you for visiting my store and I hope that you have an amazing experience. I promise to keep it special and beautiful!
For wholesale buyers, please contact me for your requests.
Shabana Khan